Knowledge is
Power.

Youngstown State University offers the best of every possible world. We’re proud to say our students have many traits in common: determination, ambition and an eagerness to leap, not step, forward in all aspects of life. The launch of Youngstown State University’s new branding is intentionally designed to get people talking and asking questions to learn more about the University we love so much. The branding is composed of a calculatedly chosen statement “Know” and “Y.” While it may be made up of only a few letters, Know Y quite easily does a lot of heavy lifting.  

Get to

Know Y serves as a prompt for people—working as an answer, and a question.

Know Y references “knowledge,” the fundamental product of higher education. 

Know Y
speaks to the University itself, and allows its many “hidden” attributes to come to the surface. 

Know Y
gives the Youngstown “Y” permission to be used graphically, tying it to the University and the region. 

Know Y
invites everyone (students, alumni, faculty, donors, friends) to take a closer look at YSU.

So, now you have everything you need to easily answer the question, “Why Youngstown State University?”

Because now you Know Y. 

YSU is a local hero

The best tuition value; a fresh, renovated campus; a tight community of committed, caring faculty; great athletics, and values rooted in the cradle of American Enterprise.

Youngstown State University is strongly rooted in the Mahoning Valley for more than 114 years

Its graduates have helped build and staff the factories, businesses, hospitals, educational institutions and political leadership of this region and beyond.