Program Overview
Prepare for a dynamic career in marketing with the Bachelor of Science in Business Administration in Marketing program at Youngstown State University. Our marketing bachelor’s degree equips you with sought-after skills in strategic planning, market research, consumer behavior, and digital marketing, enabling you to design and lead impactful campaigns and strategies.
As a business marketing major, you’ll gain a broad understanding of products, services, promotions, pricing, and distribution methods. Our BSBA in Marketing emphasizes collaboration and hands-on experience, preparing you to create compelling strategies, manage campaigns, and work with sales teams to achieve success.
Whether your focus is branding, sales strategies, or data-driven decision-making, YSU’s BSBA in Marketing is your pathway to a rewarding career.
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Close the Deal With Our BSBA in Marketing’s Professional Selling Track
Elevate your passion for persuasion with YSU’s Professional Selling Track. This specialized marketing bachelor’s degree pathway equips you with cutting-edge techniques to excel in the competitive field of professional sales.
From pitching innovative products to negotiating agreements, effective selling is an indispensable art in today’s complex business landscape. Courses like Professional Selling, Advanced Professional Selling, and Sales Management provide expertise in customer relationship management, sales strategies, and negotiation tactics.
Graduates of this BSBA in Marketing track excel at delivering impactful pitches, closing deals, and optimizing sales processes while leading high-performing sales teams with strategic insight.
Speak to a Faculty Member
Dr. Bruce Keillor
Chair
bdkeillor@ysu.edu
Our business programs are accredited by AACSB International. This accreditation recognizes the excellence of our students, faculty, staff, and curriculum. Only 5% of the business programs in the world have earned AACSB accreditation so students can be assured of receiving a high-quality business education at Youngstown State University (YSU).
Program Options
Our bachelor’s degree in marketing combines comprehensive academics with experiential learning opportunities to propel you into the fast-paced world of marketing. To ensure your success in the classroom and beyond, our program provides:
A bachelor’s degree in marketing from YSU equips you with the skills and flexibility to excel in a variety of impactful roles. Marketing bridges the gap between product development and sales, paving the way for rewarding careers in advertising, public relations, brand management, media planning, and sales strategy.
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow by 8% over the next decade — faster than the average for all occupations. The BLS also reports a median annual salary of $156,580 for these roles, further highlighting the promising potential for business marketing majors.
YSU’s BSBA in Marketing prepares you to adapt to challenges across diverse industries, leveraging your analytical skills and marketing expertise to address the unique needs of any organization. With a strong foundation in both strategy and execution, you’ll be ready to shape effective campaigns, foster collaboration, and deliver results that drive business growth.
YSU’s bachelor’s degree in marketing covers essential topics like business-to-business marketing, product and brand management, and digital marketing. As a business marketing major, you’ll learn to:
Our program also offers exciting opportunities to enhance your skills through internships and student organizations, ensuring you’re career-ready from day one.
YSU’s BSBA in Marketing prepares you for a diverse array of rewarding careers in the marketing industry. Develop expertise in areas like advertising, brand management, and digital marketing. Apply today and start making an impact.
Nearly 11,000 students
Over $8 Million in Scholarships Given Annually
21 Average Class Size
5 University Residence Halls with plenty of nearby apartments
14:1 Student-to-Faculty Ratio
Tuition and fees may vary by major, college, area of study or based on your location. The university reserves the right to assess fees for special services and programs applicable to students. First-time International undergraduate students’ tuition rate is established based on first enrollment and remains unchanged for four consecutive years. Graduate students should plan for a yearly tuition increase of approximately 5%.
For a complete list of additional fees and detailed tuition information please visit the University Bursar website here.
Cost of the most popular room and meal plan combination; Your cost will depend on the plans you select. Costs in the box cover the most popular room and meal plan combination (on-campus); If you choose to live off-campus, the estimated cost of room and meals will be around $12,000 based on 12 months.
Based on average books & supply costs
Health insurance is required for international students.
Estimate based on one academic year of study
9 Months – based on 12 – 18 credit hours
*Estimate
+1 330-941-2336
www.ysu.edu/ifs
intadm@ysu.edu
Applicants must have graduated from high school or have successfully completed the General Education Development (GED) test to be considered for admission. Freshman applicants applying for admission to Youngstown State University must submit a high school transcript or GED transcript. Submission of American College Test (ACT) or Scholastic Assessment Test (SAT) scores is optional. Please note: some majors require test scores to be admitted into the program.
Applicants must have a cumulative weighted high school grade point average of 2.00 (on a 4.00 scale) or higher, a core unweighted grade point average* of 2.00 (on a 4.00 scale) or higher and have an ACT composite score of 17 or higher or a SAT composite score of 920 or higher (evidence-based writing and reading and math) to be admitted unconditionally. (*Core gpa is calculated based on grades earned in the following courses – English, mathematics, science, social science and foreign language, if applicable, from 9th through 12th grade).
Fall Application Deadline is
August 1
