Program Overview
Welcome to the dynamic world of Marketing at Youngstown State University. Our Bachelor of Science in Business Administration in Marketing program is designed to equip you with the strategic planning skills and management techniques essential for spearheading successful marketing campaigns.
Our Marketing program focuses on delivering a comprehensive understanding of business products or services, the promotion strategies, pricing considerations, and distribution methods. Our curriculum lets you discover how to craft compelling marketing strategies, develop and manage marketing campaigns, and work effectively with sales teams to drive product success.
Dive into courses that delve into crucial marketing concepts and techniques. Analyze Buyer Behavior, unfold the mysteries of Marketing Research, absorb the power of Integrated Marketing Communications, and grasp the strategic nuance behind Marketing Management. We ensure that your academic journey with us equips you with the tools needed to navigate the fascinating world of marketing.
Are you ready to elevate your passion for persuasion? Youngstown State University is proud to present our Professional Selling Track, a dedicated pathway within our marketing program that hones your natural talents into world-class selling skills.
In the fast-paced business environment, the art of selling is indispensable. Whether you’re pitching a revolutionary product, convincing stakeholders of a new strategy, or negotiating with vendors, your ability to sell your ideas and influence others is crucial. That’s precisely what our Professional Selling Track aims to enhance.
Our specialized track ensures that you are well-acquainted with techniques and strategies tailored to make a significant impact in the professional sales field. Through courses such as Professional Selling, Advanced Professional Selling, and Sales Management, you will delve deep into the science of sales, developing skills in customer relationship management, sales strategy, and negotiation tactics.
Not only do our graduates have the know-how to make dynamic pitches and close significant deals, but they also possess the strategic thinking necessary to optimize sales processes and manage potent sales teams.
Marketing acts as the connecting bridge between product development and sales, offering a plethora of career paths. From advertising and public relations to media planning and sales strategy, your marketing major from YSU paves the way towards leadership positions in a multitude of fields. According to the U.S. Bureau of Labor Statistics, job prospects for marketing managers are expected to grow 7% from 2019 to 2029, faster than the average for all occupations.
To augment your learning journey, we strongly encourage all our students to participate in internships, offering paid and career-related work experiences that enable you to consolidate your learning in an organizational setting. It’s an opportunity to increase your job prospects upon graduation. Further, our vibrant WCBA student organizations provide you with ample chances to develop your leadership skills.
Kickstart an exhilarating career with the Bachelor of Science in Business Administration in Marketing at Youngstown State University. Embrace the immersive world of marketing with us and let’s shape the future of business, one campaign at a time.
Speak to a Faculty Member
Dr. Bruce Keillor
Chair
bdkeillor@ysu.edu
Our business programs are accredited by AACSB International. This accreditation recognizes the excellence of our students, faculty, staff, and curriculum. Only 5% of the business programs in the world have earned AACSB accreditation so students can be assured of receiving a high-quality business education at Youngstown State University (YSU).
Program Options
Each year, thousands of dollars in scholarships are awarded to students enrolled in the Williamson College of Business Administration. Scholarships come from a variety of sources, vary in amount, and are available to both incoming and current WCBA students. Below, you will find further information regarding the opportunities that may be available to you through the college.
Nearly 11,000 students
Over $8 Million in Scholarships Given Annually
21 Average Class Size
5 University Residence Halls with plenty of nearby apartments
14:1 Student-to-Faculty Ratio
Tuition and fees may vary by major, college, area of study or based on your location. The university reserves the right to assess fees for special services and programs applicable to students. First-time International undergraduate students’ tuition rate is established based on first enrollment and remains unchanged for four consecutive years. Graduate students should plan for a yearly tuition increase of approximately 5%.
For a complete list of additional fees and detailed tuition information please visit the University Bursar website here.
Cost of the most popular room and meal plan combination; Your cost will depend on the plans you select. Costs in the box cover the most popular room and meal plan combination (on-campus); If you choose to live off-campus, the estimated cost of room and meals will be around $12,000 based on 12 months.
Based on average books & supply costs
Health insurance is required for international students.
Estimate based on one academic year of study
9 Months – based on 12 – 18 credit hours
*Estimate
+1 330-941-2336
www.ysu.edu/ifs
intadm@ysu.edu
Applicants must have graduated from high school or have successfully completed the General Education Development (GED) test to be considered for admission. Freshman applicants applying for admission to Youngstown State University must submit a high school transcript or GED transcript. Submission of American College Test (ACT) or Scholastic Assessment Test (SAT) scores is optional. Please note: some majors require test scores to be admitted into the program.
Applicants must have a cumulative weighted high school grade point average of 2.00 (on a 4.00 scale) or higher, a core unweighted grade point average* of 2.00 (on a 4.00 scale) or higher and have an ACT composite score of 17 or higher or a SAT composite score of 920 or higher (evidence-based writing and reading and math) to be admitted unconditionally. (*Core gpa is calculated based on grades earned in the following courses – English, mathematics, science, social science and foreign language, if applicable, from 9th through 12th grade).
Fall Application Deadline is
August 1
